Seven Story

Work

Work by specialty

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Work by specialty

You bring the challenge. We build on it.

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Before you turn the page

Most of what we've made belongs to the clients we made it for, so it isn't ours to show here yet.

Until those pieces are reviewed and ready to share, the next few pages are samples. One for each kind of work we do.

  1. 01Product marketing and positioning
  2. 02Go-to-market and enablement
  3. 03Trade shows and special events

Good stories go somewhere.

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Sample01

Product marketing and positioning

A launch story for a new software product.

The challenge: a team has built something useful, and everyone on it describes it a different way.

We start with who it's for and why they should care. Then we write it down so the whole company can tell the same story.

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Sample 01 · What it can look like

What gets made

  • Positioning and messaging guide
  • The launch story
  • A one-page overview
  • Website and sales deck copy
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Sample02

Go-to-market and enablement

A launch plan, and a kit the sales team can actually use.

The challenge: the product is ready, but the people who sell it and support it are hearing about it last.

We map the launch week by week. Then we build a kit the team can pick up and use on a call the same day.

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Sample 02 · The plan, week by week

  1. Week 1 · UnderstandSit down with sales, support and product. Hear what customers really ask.
  2. Week 2 · UnderstandAgree on the audience, the message, and the one thing we want people to do.
  3. Week 3 · BuildWrite the launch plan. Who does what, and when.
  4. Week 4 · BuildBuild the kit: talk track, one-pager, demo script, answers to the hard questions.
  5. Week 5 · BuildWalk the team through it. Practice out loud, then fix what felt awkward.
  6. Week 6 · ExecuteLaunch day. Everyone knows their part.
  7. After · ExecuteCheck in, listen, and tune the kit with what the team hears back.

What gets made

  • Launch plan and calendar
  • Sales kit
  • Team walkthrough
  • Customer and internal announcements

The timing is an example. Every launch is different.

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Sample03

Trade shows and special events

A booth people want to walk into.

The challenge: a busy show floor, a few seconds to catch someone's eye, and a team that needs real conversations when they do.

We plan the space around how people move through it. Then we carry every piece through to show day.

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Sample 03 · The booth concept

What gets made

  • Booth concept and floor plan
  • Graphics and screen content
  • Demo plan and staff guide
  • Show day run sheet
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How the work runs

Good stories go somewhere.

  1. UnderstandWhat you need, who it's for, and what's getting in the way.
  2. BuildThe idea, and every piece that has to work around it.
  3. ExecuteAll of it carried through, down to the little details.
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Behind the work

Seven questions behind the work.

Every project starts somewhere different. These questions help us see the whole picture.

  1. GoalWhat are we trying to make happen?
  2. AudienceWho do we need to reach, and what matters to them?
  3. ValueWhy should they choose you?
  4. StoryWhat do we want them to understand and remember?
  5. PossibilityWhat can we do differently to make this work harder?
  6. ActionWhat should happen next, and how do we make it easy?
  7. DetailsWhat haven't we thought of yet?
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From the page to the show floor

Trade shows and special events

This is the part of the work you can walk around in. A booth has to stop people, hold a real conversation, and still feel like you.

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What we plan for

  1. 1Traffic flow
  2. 2Sight lines from the aisle
  3. 3The demo path
  4. 4Where conversations happen
  5. 5Lighting
  6. 6The hanging sign
  7. 7The little details

You'll see each one in the build on the next page.

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SampleThe build

It starts on paper.

Every booth starts as a floor plan. This one is a sample: an island, open on all four sides, with a screen wall in the middle.

Keep scrolling and watch it get built, from the first sketch to show day.

UnderstandBuildExecute
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SampleFloor plan

30 by 40 foot islandKeep scrolling

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Sample concept

A booth, built piece by piece.

  1. 1 of 7 · Understand

    Traffic flow

    Before anything gets drawn, we walk the aisles on paper. Where do people come from, and where do they slow down?

  2. 2 of 7 · Understand

    Sight lines from the aisle

    You get a few seconds from the aisle. The one thing people should see has to be in plain view from every corner.

  3. 3 of 7 · Build

    The demo path

    One tall wall holds the big screen. The stations sit around it so a visitor can stop at one or walk through all of them without standing in a line.

  4. 4 of 7 · Build

    Where conversations happen

    A counter to say hello, a bar to linger at, and a quieter corner for the talk that needs more time.

  5. 5 of 7 · Execute

    Lighting

    Warm light where people sit, brighter light on the product. It tells people where to look without another sign.

  6. 6 of 7 · Execute

    The hanging sign

    It goes up high so people can find you from across the hall, long before they reach the booth.

  7. 7 of 7 · Execute

    The little details

    A comfortable seat, good coffee, somewhere to set a bag down. The small things are what people remember.

Good stories go somewhere

Let's work out what's next.

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