Product marketing
& positioning
A clear story around what matters.
Product marketing, strategy & experiences
Every product
has a story.
We help companies find the one worth telling, build the strategy behind it, and bring it to market.
For PropTech companies, and for anyone with a product worth explaining.
Approach
You bring the challenge. We build on it.
We take the time to understand what you need, what's getting in the way, and where you want to go. Then we explore the possibilities and build a direction that makes sense for your business.
Product marketing
Go-to-market
& enablement
A plan your team can put to work.
Trade shows
& special events
Original ideas, carried through.
How it runs
- 01Understand
- 02Build
- 03Execute
Next chapter
Let's work out what's next.
Good stories go somewhere. Tell us where yours needs to go.
Services
Three ways we can help.
- 01
Product marketing & positioning
A clear story around what matters.
See a sample - 02
Go-to-market & enablement
A plan your team can put to work.
See a sample - 03
Trade shows & special events
Original ideas, carried through.
See a sample
How it runs
- 01Understand
- 02Build
- 03Execute
Behind the work
Seven questions behind the work.
Every project starts somewhere different. These questions help us see the whole picture.
- 01
Goal
What are we trying to make happen?
Everything else gets easier to decide once we agree on what the work is supposed to change.
- 02
Audience
Who do we need to reach, and what matters to them?
The message only works if it starts with the people you need to reach and what they already care about.
- 03
Value
Why should they choose you?
Buyers have options, so the reason to pick you has to be clear enough for them to repeat.
- 04
Story
What do we want them to understand and remember?
People hold on to one clear idea far longer than a list of features, so we decide what that idea is.
- 05
Possibility
What can we do differently to make this work harder?
Look beyond the expected for ideas that earn attention, connect with your audience, and move the work toward your goal.
- 06
Action
What should happen next, and how do we make it easy?
A good story should lead somewhere, so we plan the next step and take the friction out of it.
- 07
Details
What haven't we thought of yet?
The small things are usually what people notice, so we look for the gaps before anyone else does.
1 of 7
About
A consultant who builds the whole thing.
Seven Story is led by Jordyn. She works with product and marketing teams to find the story, build the plan around it, and carry it all the way into the room, whether that room is a sales call, a launch or a trade show floor.
Most of her work is in PropTech. The approach travels.
Work by specialty
See how it comes together.
Three collections, one for each specialty.
See the work