Seven Story, a short film
Every product
has a story.
Somewhere between the product and the people it's for, it gets lost.
You bring
the challenge.
We build
on it.
The whole picture
- Goal
- Audience
- Value
- Story
- Possibility
- Action
- Details
What haven't we thought of yet?
Find
the story.
Build
the strategy.
Bring it
to market.
From the page to the room
Original ideas,
carried through.
The film, frame by frame
-
Every product has a story.
-
Somewhere between the product and the people it's for, it gets lost.
-
You bring the challenge.
We build on it. -
The whole picture
- Goal
- Audience
- Value
- Story
- Possibility
- Action
- Details
What haven't we thought of yet?
-
Find the story.Build the strategy.Bring it to market.
-
From the page to the room
Original ideas, carried through.
-
Good stories go somewhere.
Let's work out what's next.
Read the film as text
This film is silent. It runs for 49 seconds and is made of words and simple line drawings on an ivory background.
- The words "Every product has a story." arrive one at a time. The full stop at the end glows.
- The full stop drifts away from the sentence. Across a gap from it sits a small open circle. Bits of jargon float in between and blur. Text: "Somewhere between the product and the people it's for, it gets lost."
- Text: "You bring the challenge. We build on it." The second sentence stacks under the first.
- The full stop grows into a circle labelled "The whole picture". Seven points turn around it: Goal, Audience, Value, Story, Possibility, Action, Details. It stops on Details and the question "What haven't we thought of yet?"
- A single gold line draws across the frame and connects three steps: "Find the story. Build the strategy. Bring it to market."
- The gold line folds into the floor of a trade show booth, which is drawn in a few strokes: walls, a screen, a counter, two visitors. Text: "From the page to the room. Original ideas, carried through."
- The Seven Story logo appears. Text: "Good stories go somewhere." Then: "Let's work out what's next." with a button, Book a time.